Barker & Associates is a research and education firm for the resort hospitality and vacation ownership industry. They began with a focus on mystery shopping and other forms of consumer research, and have taken those lessons and evolved into a training firm, specializing in Gen Y issues.

Their “Solving for Y” training seminars offer your staff a comprehensive framework for understanding Generation Y. Not only will they teach you how the largest generation in history approaches travel, employment, customer service, and marketing, but they will also give you some epic tips and tools to stay ahead of the game. And, they do it all in a fun and interactive atmosphere, designed to ensure that the info sticks.