Marketing and Business Development Consultant

John Locher, RRP, is founder of Locher & Associates, a project services firm specializing in online customer acquisition and efficiencies, lifecycle email marketing, and business development. He has headed up the Washington D.C. based American Resort Development Association’s Technology Group for the meetings committee since 2006 and has actively served the vacation ownership industry with integrity since 2002. John is a founder of RedWeek.com and formerly Vice President of Marketing. There he was instrumental in growing the rental and resale marketplace to over 1.5 million registered users. John was Vice President of Marketing for Classmates.com and since the mid-90s has worked building online content and membership conversion communities. He is passionate about the Olympic Games, China and growing his client’s projects from ideas to launch to category leadership.

Clients include companies like Triton Timeshare Software, Oombaga, DAE (Dial An Exchange), ResorTime.com, SellMyTimeshareNow.com, SweetMetrics.com, and SpiritQuestTours.com. John is a *Registered Resort Professional (RRP), American Resort Development Association’s highest level of recognition.


Learn more by reading John’s Experience page

When Travelers Fall in Love
John Locher featured in a Ranch and Coast article

Professional Highlights

  • Founder, Locher & Associates 2010-present
  • Co-founder, Vice President Marketing & Sales, Redweek.com (2002-2010)
  • Vice President of Marketing and Promotions, Classmates.com (2001-2002)
  • Founder & Chief Executive Officer, Everythingholidays.com (1996-2000)
  • Principal & VP, Marketing & Biz Dev, Hyperbole Studios (1994-1996)
  • Live Aid Concert (original 1985)

Olympic Games
Los Angeles Olympic Organizing Committee (LAOOC)         
Athlete Services Manager

  • Created Athlete Services division and managed multiple department’s staff and volunteers at USC Olympic Village housing thousands of athletes, officials and Olympic family. Guided division policy for athlete and VIP care, services and programs

Eight Olympics – will attend every summer Games

  • 1984 Los Angeles
  • 1996 Atlanta
  • 2000 Sydney
  • 2002 Salt Lake City
  • 2004 Athens
  • 2008 Beijing
  • 2010 Vancouver
  • 2012 London
  • 2016 Rio- upcoming
  • 2020 Tokyo, Istanbul, Madrid- Decision 9/7/2013